There is an intersection of digital commerce, consumer protection, and the nudging power of data driven digital interactions that remains both under explored and a potentially important area for management, perhaps even through regulation. In that connection the OECD has published (through its Digital Economy Paper) a quite interesting study: "Dark Commercial Patterns." The abstract nicely summarized the problem and approach.
There is mounting concern that dark commercial patterns may cause substantial consumer detriment. These practices are commonly found in online user interfaces and steer, deceive, coerce, or manipulate consumers into making choices that often are not in their best interests. This report proposes a working definition of dark commercial patterns, sets out evidence of their prevalence, effectiveness and harms, and identifies possible policy and enforcement responses to assist consumer policy makers and authorities in addressing them. It also documents possible approaches that consumers and businesses may take to mitigate dark commercial patterns.
The Table of Contents and Executive Summary follow. The paper may be accessed HERE.